Creating a Background Campaign

A Background campaign places your custom design behind a supporter's photo. Use it for branded announcement cards and themed photo layouts. The source photo keeps its original background; this is not automatic background removal or a live video-call backdrop.

To begin, ensure you are logged in, click the Create Campaign button, and select Background.

Step 1: Upload Your Background#

The first step is providing the background artwork.

• Click the upload area to select your image.
• Flexibility: Unlike frames, backgrounds can be PNG, JPG, JPEG, or WEBP formats (max 5MB).
• No Transparency Needed: Your background image does not need transparent areas since the supporter's photo will literally sit on top of it.

Step 2: Add a Preview Photo#

Choose a provided sample or upload a preview photo (max 10 MB) so supporters can see the intended composition. Use a photo you have permission to publish.

1. Choose a sample or upload a preview photo.
2. The interactive canvas will appear, showing your placeholder floating on top of the background.
3. Position the photo:
   • Click & Drag: Position the photo precisely where it should sit on the background.
   • Scroll / Pinch: Scale the photo up or down.
   • Right-Click Drag: Rotate the photo for dramatic angles or to match the perspective of your background.
4. Once positioned, click Continue. The location and zoom you choose here will be the default starting position for your supporters!

Step 3: Campaign Details#

Complete the final metadata for your campaign:

• Title: A clear name (minimum 3 characters).
• Description: Explain the context of your background so users are encouraged to join in.
• Custom Link: Choose a custom URL slug (e.g., framvo.com/campaign/press-banner). Framvo instantly checks its availability. Leaving it blank auto-generates a link based on the title.

Hit Publish Campaign to finalize. Your background will go live immediately!

Templates and Unfinished Work#

You can choose starter artwork instead of uploading a custom design. The website and current mobile app support local drafts and recovery. Review your design before publishing.

Audience and App Controls#

Choose Worldwide or up to three audience countries in the campaign details. This helps discovery relevance; it does not make the campaign private or block direct links from other countries.

The steps above describe the web form. In the app, open Create, choose the campaign type, and use the preview editor's touch controls and buttons. The app may arrange the fields differently. See web and mobile differences.